• Experienced Product & Project Manager
    With a background in Engineering and Business Analysis
    Available Soon!
    Austin,Texas

Career & Experience


AlienVault develops cybersecurity software for Small and Mid-sized businesses (as well as govt and education agencies). Funded by Kliener-Perkins and Trident Capital, AlienVault is the pioneer in the Unified Security Management™ (USM) market and the Open Threat Exhange, the worlds first open threat intelligence community.

Web Product Manager

March 2014 - Present
  • Web Product Development
  • Business Technologies
  • SaaS
  • Conversion Optimization
  • A/B Testing
  • SWOT Team
  • Analytics
  • Reporting

  • Create industry-leading innovative, transactional & commerce-related web products to continuously improve user engagement, conversion, retention and overall user experience
  • Manage the end-to-end product lifecycle: collect and analyze needs, translate into innovative requirements, establish time-tables and execute on new products and applications
  • Deep experience and knowledge across numerous technology disciplines and functions, including Information Management, Business Intelligence, Data Warehousing, Analytics, Technology Strategy, Enterprise Architecture and Program Management.
  • Create and advocate business plans/ROI analysis, direct communications, support and unanimity across business groups (Engineering, Marketing, PMM, Partner & MSSP), to drive product evolution
  • Organize the SWOT (Strengths, Weaknesses Opportunities & Testing) Team to strengthen marketplace strategy, mitigate risk and drive data-based business decisions through collective knowledge and the team's analytical framework.
  • Leverage observational & experimental learning, user behavior & task analysis and lead scoring methodologies to optimize overall positioning and business intelligence
  • Research and develop numerous split and multivariate web testing to target different segments of traffic, improve engagement & conversion and deliver personalized experiences at scale
  • Administer JIRA and Confluence projects & spaces, schemas and workflows, across the organization, for content and project management tracking, timelines and burn down.

Product Manager

April 2010 - February 2013

Business Systems Analyst

Octover 2005 – April 2011
  • Real Estate Technologies
  • Agile / Scrum
  • Product Development
  • Product Launch
  • Project Managment
  • Intranet & Websites
  • Web Analytics
  • Reporting

  • Manage, plan and execute numerous product launches for 700+ offices and 85k+ employees in North America.
  • Direct solution initiatives within multiple development teams and online products, as well as development of flagship common internal components.
  • Perform gap analysis on products to ensure potential performance compares to actual and is consistent with use of resources.
  • Delivered monthly summary of leads reporting to executive team
  • Serve as key driver for implementation of Agile with Scrum development methodology resulting in achievement of internal and external customer requirements with improved product to release cycle times.
  • Assess risks by analyzing multiple changes in product directions and working with stakeholders throughout release cycle, preventing costly missteps.
  • Improved top-down communication throughout the franchise by developing, launching and managing a collaboration, calendaring and document storage platform with direct and social media-like hierarchical messaging between the franchiser, regions, offices and associates.
  • Consistently achieve successful product releases through dedication to deadlines and by consistently meeting milestone dates.
  • Develop value proposition and content around products, then work with marketing teams to build strategy for effective communication.
  • Reduce liability exposures by reviewing or drafting legal documents, and worked with the legal team on a regular basis.
  • Hire and direct global vendors to ensure high-scale product releases outside of our standard company platform for special and compelling circumstances driving customer engagement and increasing leads and transactions while staying within budget.
  • Partner with executive and customer collaborators in creating documentation, presentations and assisting with live demos at international conventions.
  • Manage event budgets and negotiated costs, verifying that every dollar was well spent and extra costs were cut.
  • Plan and coordinate executive and regional level meetings and events - from technology booth organization to banner stand and brochure design work
  • Manage and direct executive sessions at large corporate and in-house training events.
  • Managed creation and distribution of event videos, webcasts, event recordings, analyst and customer testimonials.

Business Analyst III

April 2003 – April 2005
  • Saas Software
  • Insurance Product Engine
  • Product Development
  • Legacy Data Migration
  • Management & Messaging
  • Finance & Accounting
  • Billing & Mail Config.
  • Test Automation
  • Implemented LifePRO client-server and administrative solution for United Teachers Associates Insurance Group's life & health insurance and annuuity products.
  • Streamlined insurance policy admnistration through the flexible product engine, accounting and billing systems.
  • Maintained project schedules and implemented process changes or system modifications to accommodate new business integration throughout the organization.
  • Performed efficiency reviews of internal and external service delivery and Sarbanes-Oxley adherence.
  • Troubleshot and debugged all varieties of errors throughout LifePRO, confirmed and reported system “bugs.”
  • Built complex queries and reported from SQL relational databases.
  • Developed test plans with comprehensive scenarios.
  • Created reports and ensured proper placement of business controls.
  • Documented and trained product business groups in existing and new practice.
  • Organized and reported month-end claim balances.
  • Maintained specialized knowledge of day-to-day operations of multiple business units.
  • Identified gaps and recommend company-wide improvements.
  • Presented routine or investigative summaries to executive management.

Senior, Worldwide Support Technician

May 2002 – March 2003
  • Computer & Network Support
  • Deployment
  • Scripting
  • Virtualization
  • Microsoft
  • Decision Tree Admin (DSN)
  • DellServe
  • Provided hardware and software support to Dell field technicians and major account customers, world-wide, on workstation, desktop, portable and peripheral-related issues.
  • Held Subject Matter Expert (SME) titles for various positions, including: Custom Factory Integrated (CFI) imaging, Dell Solution Network (DSN) decision tree, and Dell Product System’s (DPS) systems expert.
  • Achieved Top Gun’ Q3, 2002 and recognized as 1st for Customer Overall Satisfaction in Q4.

Manufacturing Engineer

February 2000 - November 2001
  • Silicon Wafer Manufacturing
  • Oracle
  • AutoCAD
  • Final Test
  • Bill of Materials
  • Outsourcing
  • Custom Engineering
  • Configured and managed the Bills of Material (BoM) for Epitaxial (EPI), Rapid Thermal Processing (RTP) and High Temperature Film (HTF) systems on Centura platforms.
  • Developed, implemented and maintained methods for process and operation in Final Test.
  • Managed the beta SRT (Scanning, Reconciliation and Toting) software and developed a knowledge base for the BoM structures of RTP, HTF, and EPI.
  • Accountable for 100% of Transistor Capacitor Group (TCG) systems shipped in Q3, Q4, Q1 2000 and Q2 2001.
  • Composed documentation and procedure for repeatable step-by-step processes before ISO 9000 audit (i.e. facilitization, tear-down and final test of all TCG platforms).
  • Worked outsourcing recommendations and negotiations.
101255+

Satisfied Customers

11550+

Tasks Closed

1260+

Projects Accomplished

10708000+

ROI Generated

See the Wide Range of Technologies and Skills

Each Product Manager has their own "Toolkit." From wireframes to roadmaps, each of these tools plays a role in a successful, cross-functining product team.

SaaS
  • JIRA (Admin)
  • Confluence (Admin)
  • Salesforce (Admin)
  • Marketo (Admin)
  • Amazon Web Services
  • Google G-Suite (Admin)
  • Microsoft O365
  • Slack, Zendesk & Desk
  • Footprints (Admin)
A/B Testing
  • Optimizely X
  • VWO
  • Google Experiments
  • CrazyEgg
  • SessionCam
Reporting
  • Google Analytics
  • HotJar & Mixpanel
  • Tableau
  • SQL & MySQL - Toad & PLSQL
  • Excel
Marketing
  • Google Doubleclick (DFP)
  • Google Adwords & Adsense
  • Demandbase & Concur
  • Demochimp & Vidyard
  • SnapEngage
  • Misc. Conversion Tools
  • Misc. ROI Tracking

See What Co-workers Have to Say

Previous comments from co-workers in various positions: Business Analysis to Product Managment

Graham Cohen

What Has This Guy Been Up To?

  • Create industry-leading innovative transactional & commerce-related web products to continuously improve user engagement, conversion, retention and overall user experience
  • Manage the end-to-end product lifecycle: collect and analyze needs, translate into innovative requirements, establish time-tables and execute on new products and applications
  • Deep experience and knowledge across numerous technology disciplines and functions, including Information Management, Business Intelligence, Data Warehousing, Analytics, Technology Strategy, Enterprise Architecture and Program Management.
  • Create and advocate business plans/ROI analysis, manage communications, development and unanimity across business groups (Engineering, Marketing, PMM, Partner & MSSP), to drive product evolution
  • Organize the SWOT (Strengths, Weaknesses Opportunities & Testing) Team to strengthen marketplace strategy, mitigate risk and drive data-based business decisions through collective knowledge and the team's analytical framework.
  • Leverage observational & experimental learning, user behavior & task analysis and lead scoring methodologies to optimize overall positioning and business intelligence
  • Research and develop numerous split and multivariate web testing to target different segments of traffic, improve engagement & conversion and deliver personalized experiences at scale
  • Administer JIRA and Confluence projects & spaces, schemas and workflows, across the organization, for content and project management tracking, timelines and burn down.
  • Certified ScrumMaster - Scrum Alliance - #000249301
  • Licensed Real Estate Professional - State of Texas: #0600150

Lumina Spark - The Underlying, Everyday and Overextended Personality Traits

Download 04/29/2016 Evaluation


Activity Vector Analysis - Measures Four Personality Vectors: Aggressiveness, Sociability, Emotional control and Social Adaptability

Download 11/29/2012 Evaluation

Lumina Spark - The Underlying, Everyday and Overextended Personality Traits

Download 04/29/2016 Evaluation


Activity Vector Analysis - Measures Four Personality Vectors: Aggressiveness, Sociability, Emotional control and Social Adaptability

Download 11/29/2012 Evaluation

Lumina Spark - The Underlying, Everyday and Overextended Personality Traits

Download 04/29/2016 Evaluation


Activity Vector Analysis - Measures Five Personality Vectors: Aggressiveness, Sociability, Emotional control and Social Adaptability

Download 11/29/2012 Evaluation

Lumina Spark - The Underlying, Everyday and Overextended Personality Traits

Download 04/29/2016 Evaluation


Activity Vector Analysis - Measures Six Personality Vectors: Aggressiveness, Sociability, Emotional control and Social Adaptability

Download 11/29/2012 Evaluation

Contact C. Graham Cohen

Want to chat about an opportunity? Let's get in touch!

Home

- Westlake Hills -
Austin, Texas 78746 USA

Call Me

512.636.3425

Email Me

grahamcohen@utexas.edu
Contact Me Now